Now that you’re working with a "legitimate" "big-time" producer (John F.) and "real" "paid" musicians, is your approach to distributing your music going to change? Are the "salad" "days" of "free" "music" coming to an end?
March 30th, 2011
Yeah, because I have a way of keeping people from downloading mp3s. That’s the thing: it doesn’t matter what I think. Free music is here to stay if you want it, whether I want it or not.
But to answer your question more directly, I’m still trying to figure out how this record gets released. Might be all me, might have some label involvement, might be my own label-like team cobbled together a la carte, don’t really know yet. There are a lot of things I don’t do well on the business side of things, and I’m trying to figure out the smartest way to fill those gaps with people who do.
That said, I would be crazy (anyone would) to deny the reality that a lot of people are going to get this for free. The best I can do is hope that those people will like it, and consume it in such a way that eventually brings me some kind of compensation - by coming to a show, by buying a Tshirt, by turning their friends onto me, by handing me $20 at a video game convention. I still believe that file sharing has a positive effect on my bottom line, though I will continue my strategy of leading with the “buy this music” concept and letting the free happen in the background. Because the other thing I can do is make it easy for people to buy it - make it available in all sorts of forms physical and digital, put it in the places where people are used to getting their music and then STAY OUT OF THE WAY so they can get it. That’s the strategy that evolved over the course of Thing a Week, and I see no need to change the fundamentals of it at this point.