Reply To: JoCo Elevator Pitch
As long as we’re getting back on topic, lets go all the way back to the original assignment:
….ways for JoCo to pitch his music, and for ways for JoCo fans to describe his music — ideally to the casual person who may or may not be a geek….
I take that to mean, mainly that we’re looking for a way to quickly get people interested in JoCo, when speaking to them in person. Which of course is totally different from what you might say if you were, say, writing an article about him.
In other words, if someone comes up to you and asks what this Coulton fellow is all about and why he’s so great, and you reply “He’s the sincerest of ironists, most offbeat when describing the mundanest situation, most heartfelt when singing of the quirkiest subject,” you might not get the reaction you would hope for.
You’ll probably get a better result if you just stick with something simpler though less poetic, like “He writes catchy pop tunes, with hilarious lyrics, and he’s got a great voice.”